In today’s increasingly competitive market, it is important for distilleries to consider how they can effectively expand their product line by using new technologies. It may not be practical for them to make a single product to offer to the public, but they do have the option of making multiple products to satisfy the diverse […]
When it comes to the popularity of whisky and whisky sales it is essential that whisky companies employ effective marketing in order to gain exposure for their brand and also new products that they are launching.In this article we will look at how whisky companies are marketing themselves to drive sales. Increasingly whisky producers are […]
Whisky is an important product that has been at the heart of Scotland for many years and has remained a popular and well known drink throughout time and right through to the current day. Whilst it is popular in the UK abroad it has even more of an appeal as there are not many other […]
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Getting into the world of whisky can be a complex business. One thing that becomes rapidly apparent is how much information there is out there on the subject. Types of whisky, distilleries, body, nose, finish. It can all be a little confusing to those just beginning their journey into enjoying the wonderful world of whisky.